Thought Leadership

Seeker Wireless was founded by pioneers of the cellular location industry and employs some of the foremost thought leaders in this space. Here we share their insights with you. We encourage you to check back regularly for the latest updates.

Making Location Profitable with Relevance
January 2008
For far too long has technology been the focus of mobile location. But technology itself means nothing unless it is relevant to something. Zone detection brings relevance to location and profitability to location-enhanced mobile applications.

Leapfrogging Fixed Line Telephony to Dominate in Emerging Markets
December 2007
In the highly competitive telecoms market operators need every advantage they can get to gain market share, increase subscribers and drive revenue. Mobile operators in emerging markets have a unique advantage with the ability to leapfrog fixed line operators and dominate the market with HomeZone services.

First thoughts on Google My Location
November 2007
I just had a look at the new Google My Location service launched this week. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October. The raw inputs to the service appears to be Network Cell-ID (a unique identifier) and like the Locatik service, they will rely on those of us who actually do have a GPS enabled phone to help populate the Google "base station almanac". 

 

In the News

Zone Detection will drive m.advertising
Zone detection is key to drive mobile advertising services argues Andrew Grill, GM of Sales & Business Development at Seeker Wireless on the MSearchGroove.com website
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Why accuracy is key
Andrew Grill examines the reasons behind the disappointing performance of location-based cellular tariffs and services.
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