LONDON and BARCELONA -- Seeker Wireless, one of the leading location based service technology companies announced today at the 3GSM World Congress in Barcelona (3GSM) that its SeekerZone(tm) solution is currently being deployed by one operator and trialled by other operators in Europe. In a move that could signal the demise of the traditional home phone, operators will be using Seeker's accurate mobile location technology to encourage consumers to use their mobile at home.
Created expressly to support FMS strategies, SeekerZone(tm) allows operators to incentivise subscribers to continue using their mobile phones instead of a fixed line by setting innovative tariffs for nominated locations.
Seeker is demonstrating its unique home zone solution, SeekerZone(tm), at 3GSM. The demonstration shows operators how to drive revenues using Fixed Mobile Substitution (FMS), advertising-funded content and location sensitive mobile search.
"Operators have been impressed with how Seeker's technology performed against existing Cell-ID based systems" said Dr Chris Drane, CEO of Seeker Wireless. "By locating callers much more accurately, Seeker's solution can help reduce revenue leakage impacts that have dogged current Cell-ID based home zone systems."