 |
The SeekerAdz™ solution increases the value of mobile advertising services by enabling advertisements to be targeted based on the real-time location of subscribers.
The location information can enhance the effectiveness of mobile advertising across a variety of channels, including messaging and mobile web, as well as ads delivered via mobile applications or on device portals.
|
SeekerAdz™ can be accessed via existing content management platforms. Seeker already has partnerships with MADS, Jinny, and Mnet, or SeekerAdz™ can easily be interfaced to a Mobile Operator’s own content management platform.
Using Seeker’s patent pending technology for mobile location and zone detection (otherwise referred to as geofencing or spatial triggers), SeekerAdz™ enables mobile network operators to offer location based mobile advertising, cost-effectively, in a broad range of contexts and services.
The SeekerAdz™ platform integrates mobile location determination together with a set of facilities for defining and managing location-based promotional campaigns. It provides a flexible interface for integration with one or mobile advertising campaign platforms.
Different advertising campaigns may require location information at different levels of granularity. The solution seamlessly addresses the full range of geographic targeting resolutions from regional through citywide, suburb, square km, and down to shopping mall scales.
Key Features
SeekerAdz™ supports a variety of implementation options and configurations to meet the diverse location requirements of both push and pull mobile advertising services.
- Accurate and consistent location determination and triggering.
- Operates seamlessly across 2G/GSM and 3G/UMTS networks and handsets.
- Multiple deployment options to address different service requirements.
- SIM option via small applet - can be delivered OTA.
- Supports both push and pull mobile advertising delivery scenarios.
- Flexible targeting regions from small, precise zones to wide areas.
- Modular, extensible solution framework enables new advertising-centric services to be added.
- Supports both trusted and anonymised information advertising platform interfaces.
- Supports Opt-In/Opt-Out for subscribers.
|
 |
SeekerAdz™ is a powerful and flexible location platform that addresses the diverse requirements of mobile advertising services.
Features include:
- XML based campaign management interface through which target zones can be defined and managed. This abstracts all the complexities of the radio network topology and environment, enabling the advertising platform to manage association of campaigns with one or more specific locations simply via a zone or campaign ID.
- Automatic maintenance of campaign zone definitions as the radio network evolves.
- XML-based triggering interface, supporting one or more campaign platforms. Two types of triggering interface are offered:
1) Trusted interface – for advertising platforms administered by the carrier or partners who can be trusted with the identity and location information of subscribers.
2) Anonymised interface – for services where the carrier wishes to allow third-party advertisers to connect and transmit advertisements to subscribers, without revealing the specific identity and location of those users.
- Location capabilities for pull based advertising scenarios, in which an XML-based request interface enables advertising platforms to request the current location of any opted-in subscriber. Implementation options for location determination include:
1) For campaigns where it is a requirement to address a large number of subscribers and also to detect location in idle mode, a small SIM toolkit applet can be deployed. The applet provides continuous monitoring of location with respect to a large number of zones.
2) Where other zone-based services are also in operation, the location result can be obtained based on recent zone status. 3) Active location determination can also be enabled.
|
The SeekerAdz™ solution can also support a user-plane location client for a wide range of mobile devices. The clients can be SIM or handset based applications to provide seamless location support for advertising.
Supported handset platforms include:
- Symbian®
- Windows Mobile®
- BlackBerry®
- J2ME®
|
All modes of operation can coexist in an operator’s network, enabling a broad range of location-based mobile advertising services to be supported conveniently and efficiently.
The flexible, modular architecture of the solution also means that it can be readily extended to address future requirements including convergence in access networks, network evolution to IMS and LTE, as well as wide scale femto-cell deployments.
The SeekerAdz™ solution also supports the evolving capabilities of the UICC/USIM. As the penetration of Smart Card Web Server grows, many additional opportunities for high value, location-targeted mobile advertising will be supported by the SeekerAdz™ solution.
For networks where accuracy or currency of the radio network database is a limiting factor, Seeker’s suite of network discovery tools can be applied rapidly and cost-efficiently to measure and then maintain the network configuration information across both 2G and 3G.
Seeker works with leading companies to supply a complete end to end solution for mobile network operators including MADS and Mnet.
If you would like more information about SeekerAdz™, please contact us.