 |
SeekerSearch™ is a responsive, efficient localisation service that enables handset-based local search functionality across one or more online directories, map services, or other content sources.
The service utilises built-in S@T or SIM Tool Kit handset menus for fast, user-friendly searching, with SMS, Web, and WAP available as alternative interfaces.
|
SeekerSearch™ can be easily integrated with SeekerLocate™ (for optimum performance and accuracy) or with a Carrier’s existing location platform.
Features
Users are able to:
- Search by keyword
- Drill down through configurable search categories to view closest matching providers
- Click to call a provider
- Click to browse a provider’s website
- View a map of a provider’s location
- Get text directions from their current location to a provider’s location
- Request ‘special offer’ coupons from a provider
- Request a provider’s details in SMS format
- Search using built-in handset menus, SMS, Web, or WAP
- Access multiple directories or other services from one application
Business Models
Multiple charging options are supported, enabling a range of business models, including user-pays, provider-pays, and premium content charging.
Performance Measurement and Reporting
SeekerSearch™ maintains transaction records for performance and accounting measurement. Records can be exported as CSV for offline analysis, with optional MSISDN hashing for privacy.
Flexible, Secure Interfaces
The Seeker Search application includes a flexible content adaptation layer that can integrate with any search content database, mediating between the provider’s data structure and the user interface to deliver seamless searching across multiple content sources.
Communication between the Search applet and the server is via secure SMS. The majority of exchanges are completed with a single SMS in each direction.
A secure web interface is provided for system administration, including the configuration of location interfaces and charging options.